A high price may give off the impression that you are not motivated to sell. You might think, "Well... we can just drop the price later." Well... yes, but sometimes the impact of this is not seen as well as pricing to the market straight out of the gate. Price reductions can be overlooked - flyers and emails announcing the adjustment can fall into a pile of other real estate marketing mail.

An initial high list price may also make buyers wonder if the price was reduced because something was found wrong with the home, it may suggest a unrealistic seller with whom there may be some difficulty getting a deal closed with, and it may keep your home on the market so long people wonder why it hasn't sold. Even for unique homes, price to the market to get people in the door, so they can get to see all the special features of your home.

On the other hand, a low list price may raise questions as to why the price is so low, and get dismissed by potential buyers

Your home is your biggest investment and your most cherished possession, so no one should judge you for making sure you are choosing a real estate agent who is proven, knowledgeable, and has a philosophy that you agree with.

Take the time to look up their reviews online from past customers. Websites like Zillow do not allow peer reviews, so it is a helpful tool in deciding who should represent you. Take a look at the agent's website. Is it professional? Does it contain good information? Take a look at their past sales and current homes. Is their track record solid?

Then take a moment to think of some thoughtful questions that are important to you.

• What percentage of your clients are buyers versus sellers?
• What is your process to determine a fair sales price?
• What is your percentage of listed price to sales price?
• Are you part of any community groups/ attend community meetings?
• What method of communication do you prefer and how available are you?
• How many clients are you representing right now?
• What is your process for professional photography and videography?

The listing presentation is a brief meeting in which we get the opportunity to meet and review how we make the home ownership process easy by providing the highest level of support using the most recent market trends, the latest technology, our vast sphere of influence in the community, and our proven expert experience to achieve maximum value for you. 

This meeting includes an in depth market analysis of your home, an overview of the current market, as well as an explanation of the various pricing strategies.

I have a licensed assistant who is also a Realtor®, so you get to enjoy the benefits of two hard working agents for one commission!

The paperwork side of the relationship involves a detailed explanation of the agreement and all clauses, as well an estimate of net proceeds from the sale. 

The goal is to come away with complete understanding, and the piece of mind that your biggest investment is in good hands.

We will also keep you in the loop with:

• Weekly updates
• Buyer showings and feedback
• Scheduling of vendor appointments. 

Preparing your home to market is one of the most important pieces of the process, but we also want to make sure you are completely comfortable and consider things like your schedules, children, and pets.

Here we will discuss and/ or come up with a plan for:

Regarding staging, the National Association of Realtors says:

• 77% of agents say it helps buyers better visualize the house as their future home 
• 44% of agents say it increases the dollar value offered 
• 62% of agents say it decreases the amount of time the home is on the market

The most commonly staged rooms are the:

• Living Room
• Kitchen 
• Master Bedroom

We only use the best of today's professional photography and videography technology to market your home.

According to realtor.org, 92% of home buyers begin their search online. The best photos and videos appeal to buyers and emotions. They can also seem to increase the property value of your home. 

Our 3D virtual walk through tours are completed on all the homes we list. This is also a great way to reduce the foot traffic in your home, because buyers can virtually tour your home in a variety of ways. 

We also utilize drone footage on larger properties.

These are all ways that we have found can make the buyer truly feel like they are walking through the door.

Our commitment is driven by embracing bold thinking and fresh ideas. We invest time everyday to collect data on all of our marketing channels. We then use this information to adjust or implement new efforts.

We execute client needs expeditiously through being proactive, responsive, and available. We will provide you with weekly updates, and be available to you every day. We encourage you to reach out anytime with questions or concerns, and make the commitment that you will not feel uninformed or pressured. We understand this is an emotional process and your most valuable possession.

Our team is dedicated to getting you the best offer for your home. We meet as a team daily to strategize how to tackle each day in your best interest to get you the best deal in the shortest amount of time.

Your home will have a website of it's own! This insanely amazing technology allows us to create:

• Information on your home 
• Information on the area 
• Killer photography 
• Floor plans 
• Virtual walk through 
• Dollhouse views 
• Printable brochures 
• Mortgage calculators 
• Instant chat with us 
• Direct link to schedule a showing 
• Driving directions from the buyer's location 
• School zone information
• Local weather

In addition, websites like Zillow, Trulia, Realtor.com just don't always get the information transferred to them properly. We log into each site and correct the details that failed to feed over properly.

Online Advertising, Postcards & Emails: We want to let everyone know your home is on the market! 

• Local brokers & agents
• Surrounding area
• Similar neighborhoods
• Potential buyers

Showings: We will be available to show your home anytime that meets your needs, and track which other agents show your home, as well as their and the prospective buyer's feedback.

Open House: This can be one of the greatest ways to make one of the biggest impacts when marketing your home. We provide some thoughtful provisions to keep the guests hydrated and keep the kids busy. We also can provide sanitizer, shoe covers, gloves, and face masks upon request. Afterwards, we individually follow up with all attendees. 

Local Agent Walk Through: An irreplaceable part of our process, the local agent walk through takes place with individual feedback forms, so we can know how your home and the price are being viewed in the market.

Professional signage and helpful paperwork has been placed at the home for the ease of agents and potential buyers. We try to have the following available, where applicable:

• Flyers 
• Brochures
• Pamphlets
• Inspection reports
• Comparable properties/ appraisals
• Financing options
• Warranties
• Blueprints
• Property disclosures

With constant communication and cutting edge marketing, we have sold several homes on the first day. Just take a look at our reviews!

At each offer, we will meet to begin reviewing the Purchase and Sales Agreement Contract. This document includes information like the price offered, financing terms, earnest money deposit, escrow details, closing date, and possession date.

The earnest money deposit gives you assurance the buyer is making a serious offer. This amount is most often 1% of the purchase price, and can be delivered on the contract date, or up to a few days after. It is deposited into an escrow account until the closing date at which point the money is applied to the buyer's costs.

This contract will likely also have contingencies based on things the satisfaction of the inspection, appraisal, or financing. It is pertinent that we fully understand your offer before signing it, so we will take our time to review each clause in detail.

The appraisal is ordered at this point by the lender for an objective way to ensure the buyer's offer price is appropriate.

An appraisal is an unbiased estimate of the fair market value of the home. It is a process that takes into account the home's condition and the values of similar homes in the area.

The success of the transaction depends on the appraisal confirming the value of the home is equal to, or greater than, the purchase price. Otherwise, further negotiations will be needed.

There are several types of home inspections the buyer may consider, but the most common are a general home inspection, a Wood Destroying Organisms inspection, and a radon test. These inspections are typically ordered by and paid for by the buyer.

A general home inspection is an objective visual examination of the physical structure of the home from the roof down to the foundation.

A Wood Destroying Organisms inspection is an examination of the home for visible evidence of an infestation or damage by termites, beetles, or fungi.

Radon is a naturally occurring gas emitted from uranium in the soil which can enter a home through the foundation. The Environmental Protection Agency has recommendations on mitigating high levels of radon inside homes.

Upon receipt of the initial offer, you may accept, counteroffer, or reject the buyer's contract. Negotiations may also come into play again after the appraisal and inspections.

We will be there every step of the way to make sure you are informed and that we are appropriately responsive to contractual deadlines.

Here we can review some of the ways the buyer can make their offer more attractive to you, based on your motivation. We could consider things like asking the buyer to increase their earnest money deposit, shorten the contingency period, or move the closing date.

When offers fall through, it can be frustrating, but it is a great way to learn if our strategy needs to be re-examined.

The buyer will complete a final walk-through of the home just before or on closing day to ensure the home in is the same condition as when the offer was placed, that all (if any) negotiated repairs were completed, and that all items included in the Purchase and Sales Agreement are in the home.

Typically, you will have an attorney/ title company represent you in the closing, so leading up to closing day, you will have that additional contact for any questions you may have.

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